:root{
  --bone:#FBF8F2;--bone-2:#F3ECE0;--card:#FFFFFF;--ink:#211B16;--ink-soft:#5C534A;
  --line:#E6DCCC;--amber:#C07F1E;--amber-deep:#9C6311;--amber-btn:#8A5713;
  --pine:#1E4A40;--pine-soft:#2C5F54;--halo:#F6E7CF;
  --radius:20px;--radius-sm:13px;--shadow:0 18px 50px -28px rgba(33,27,22,.45);
  --shadow-soft:0 10px 30px -22px rgba(33,27,22,.4);--maxw:1180px;
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{margin:0;background:var(--bone);color:var(--ink);font-family:"Hanken Grotesk",system-ui,sans-serif;font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;}
img{max-width:100%;display:block;height:auto;}
a{color:inherit;text-decoration:none;}
h1,h2,h3{font-family:"Fraunces",Georgia,serif;font-weight:500;line-height:1.12;letter-spacing:-.01em;margin:0;}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px;}
.eyebrow{font-size:.78rem;text-transform:uppercase;letter-spacing:.18em;font-weight:600;color:var(--amber-deep);display:inline-flex;align-items:center;gap:.5rem;}
.eyebrow::before{content:"";width:22px;height:1.5px;background:var(--amber);display:inline-block;}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.55rem;font-family:"Hanken Grotesk",sans-serif;font-weight:600;font-size:.98rem;padding:.8rem 1.4rem;border-radius:999px;border:1.5px solid transparent;cursor:pointer;transition:transform .18s ease,box-shadow .18s ease,background .18s ease;white-space:nowrap;}
.btn svg{width:18px;height:18px;flex:none;}
.btn-cita{background:var(--pine);color:#fff;}
.btn-cita:hover{background:var(--pine-soft);transform:translateY(-2px);box-shadow:var(--shadow-soft);}
.btn-ghost{background:transparent;color:var(--ink-soft);border-color:var(--line);}
.btn-ghost:hover{color:var(--ink);border-color:var(--ink-soft);transform:translateY(-2px);}
.btn-amber{background:var(--amber-btn);color:#fff;}
.btn-amber:hover{background:var(--amber-deep);transform:translateY(-2px);box-shadow:var(--shadow-soft);}
/* Header */
header.site{position:sticky;top:0;z-index:50;background:rgba(251,248,242,.82);backdrop-filter:saturate(140%) blur(12px);border-bottom:1px solid var(--line);}
.nav{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:.7rem 0;}
.brand img{height:38px;width:auto;}
.nav-links{display:flex;gap:1.7rem;font-weight:500;font-size:.95rem;color:var(--ink-soft);}
.nav-links a:hover{color:var(--ink);}
.nav-links a[aria-current="page"]{color:var(--ink);font-weight:600;}
.nav-cta{display:flex;gap:.6rem;align-items:center;}
.nav-cta .btn{padding:.6rem 1.05rem;font-size:.9rem;}
@media(max-width:820px){.nav-links{display:none;}}
/* Blog hero */
.blog-hero{padding:64px 0 26px;}
.blog-hero h1{font-size:clamp(2.4rem,5vw,3.7rem);margin:.6rem 0 .3rem;}
.blog-hero .lead{font-size:1.16rem;color:var(--ink-soft);max-width:60ch;margin:1rem 0 1.5rem;}
.sub-card{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap;background:var(--pine);color:#fff;border-radius:var(--radius);padding:22px 26px;margin-top:8px;}
.sub-card p{margin:0;max-width:52ch;font-size:1rem;color:#E7EDEA;}
.sub-card .btn-amber{background:#fff;color:var(--pine);}
.sub-card .btn-amber:hover{background:var(--halo);color:var(--pine);}
/* Grid de artículos */
.sec-label{display:flex;align-items:baseline;gap:14px;margin:48px 0 22px;}
.sec-label h2{font-size:clamp(1.5rem,3vw,2rem);}
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;}
@media(max-width:920px){.posts{grid-template-columns:repeat(2,1fr);}}
@media(max-width:620px){.posts{grid-template-columns:1fr;}}
.post-card{display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;transition:transform .2s ease,box-shadow .2s ease;}
.post-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);}
.post-card .thumb{aspect-ratio:16/10;overflow:hidden;background:var(--bone-2);}
.post-card .thumb img{width:100%;height:100%;object-fit:cover;}
.post-card .pc-body{padding:20px 22px 24px;display:flex;flex-direction:column;gap:10px;flex:1;}
.chip{align-self:flex-start;font-size:.72rem;text-transform:uppercase;letter-spacing:.12em;font-weight:600;color:var(--amber-deep);background:var(--halo);padding:.32rem .7rem;border-radius:999px;}
.post-card h3{font-size:1.28rem;line-height:1.18;}
.post-card h3 a:hover{color:var(--pine);}
.post-card .excerpt{color:var(--ink-soft);font-size:.98rem;margin:0;flex:1;}
.byline{display:flex;align-items:center;gap:8px;font-size:.85rem;color:var(--ink-soft);margin-top:6px;}
.byline .dot{width:4px;height:4px;border-radius:50%;background:var(--line);}
/* Article page */
.article{padding:40px 0 20px;}
.breadcrumb{font-size:.85rem;color:var(--ink-soft);margin-bottom:18px;}
.breadcrumb a:hover{color:var(--ink);}
.article-head{max-width:760px;margin:0 auto;}
.article-head h1{font-size:clamp(2rem,4.4vw,3.1rem);margin:.5rem 0 .7rem;}
.article-meta{display:flex;align-items:center;gap:10px;flex-wrap:wrap;color:var(--ink-soft);font-size:.9rem;margin-top:8px;}
.article-hero{max-width:1000px;margin:30px auto 0;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);}
.article-hero img{width:100%;aspect-ratio:16/8.5;object-fit:cover;}
.prose{max-width:720px;margin:38px auto 0;font-size:1.08rem;}
.prose h2{font-size:clamp(1.5rem,3vw,2rem);margin:2.2rem 0 .8rem;}
.prose h3{font-size:1.28rem;margin:1.6rem 0 .5rem;}
.prose p{margin:0 0 1.1rem;}
.prose ul,.prose ol{margin:0 0 1.2rem;padding-left:1.3rem;display:grid;gap:.5rem;}
.prose li{padding-left:.2rem;}
.prose strong{color:var(--ink);}
.prose .pull{margin:1.8rem 0;padding:1.1rem 1.4rem;border-left:3px solid var(--amber);background:var(--halo);border-radius:0 14px 14px 0;font-family:"Fraunces",serif;font-size:1.14rem;font-style:italic;}
.prose table{width:100%;border-collapse:collapse;margin:1.4rem 0;font-size:.98rem;}
.prose th,.prose td{border:1px solid var(--line);padding:.7rem .8rem;text-align:left;vertical-align:top;}
.prose th{background:var(--bone-2);font-family:"Hanken Grotesk";font-weight:700;}
.prose .faq-q{font-family:"Fraunces",serif;font-weight:600;font-size:1.12rem;margin:1.4rem 0 .3rem;}
.article-cta{max-width:760px;margin:44px auto 0;background:var(--pine);color:#fff;border-radius:var(--radius);padding:34px 34px;text-align:center;}
.article-cta h2{font-size:clamp(1.5rem,3vw,2rem);margin:0 0 .5rem;}
.article-cta p{color:#E7EDEA;margin:0 auto 1.3rem;max-width:48ch;}
.article-cta .btn-amber{background:#fff;color:var(--pine);}
.article-cta .btn-amber:hover{background:var(--halo);}
.related{max-width:960px;margin:56px auto 0;}
.related h2{font-size:1.5rem;margin-bottom:20px;}
.back-blog{display:inline-flex;gap:.4rem;align-items:center;color:var(--pine);font-weight:600;margin:34px auto 0;max-width:720px;}
/* Footer */
footer.site{background:var(--ink);color:#D8CFC4;padding:56px 0 28px;margin-top:70px;}
.foot-top{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:36px;}
@media(max-width:720px){.foot-top{grid-template-columns:1fr;gap:28px;}}
footer.site h3{font-family:"Fraunces",serif;font-weight:600;font-size:1.05rem;color:#fff;margin:0 0 1rem;}
footer.site ul{list-style:none;padding:0;margin:0;display:grid;gap:.6rem;font-size:.95rem;}
footer.site a:hover{color:#fff;}
footer.site .brand-foot img{height:34px;margin-bottom:1rem;filter:brightness(0) invert(1);}
footer.site .brand-foot p{font-size:.92rem;color:#A99E91;max-width:38ch;margin:0;}
.foot-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:40px;padding-top:20px;font-size:.85rem;color:#9C9286;}
.fab{position:fixed;right:20px;bottom:20px;width:54px;height:54px;border-radius:50%;background:#25D366;color:#fff;display:grid;place-items:center;box-shadow:var(--shadow);z-index:60;transition:transform .18s;}
.fab:hover{transform:translateY(-3px);}
.fab svg{width:26px;height:26px;}

/* ===== Componentes de páginas (silo/ciudad/keyword) ===== */
.page-hero{padding:56px 0 8px;}
.page-hero .lead{font-size:1.16rem;color:var(--ink-soft);max-width:60ch;margin:1rem 0 1.4rem;}
.page-hero h1{font-size:clamp(2.2rem,4.6vw,3.4rem);margin:.5rem 0 .2rem;}
.cta-row{display:flex;gap:.7rem;flex-wrap:wrap;align-items:center;}
.hero-two{display:grid;grid-template-columns:1.05fr .95fr;gap:44px;align-items:center;}
@media(max-width:860px){.hero-two{grid-template-columns:1fr;}}
.hero-two .media{border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);}
.hero-two .media img{width:100%;aspect-ratio:4/3.2;object-fit:cover;}
.feature-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:6px;}
@media(max-width:820px){.feature-grid{grid-template-columns:1fr;}}
.feature{background:var(--card);border:1px solid var(--line);border-radius:var(--radius-sm);padding:22px;}
.feature h3{font-size:1.12rem;margin-bottom:.4rem;}
.feature p{color:var(--ink-soft);font-size:.96rem;margin:0;}
.chk{list-style:none;padding:0;margin:1.2rem 0 0;display:grid;gap:.6rem;}
.chk li{display:flex;gap:.6rem;align-items:flex-start;}
.chk li svg{width:20px;height:20px;color:var(--pine);flex:none;margin-top:3px;}
.faq{max-width:760px;margin:0 auto;}
.faq details{border:1px solid var(--line);border-radius:var(--radius-sm);background:var(--card);margin-bottom:12px;padding:2px 20px;}
.faq summary{cursor:pointer;list-style:none;font-family:"Fraunces",serif;font-weight:600;font-size:1.08rem;padding:16px 0;display:flex;justify-content:space-between;gap:12px;align-items:center;}
.faq summary::-webkit-details-marker{display:none;}
.faq summary::after{content:"+";color:var(--amber-deep);font-size:1.5rem;line-height:1;}
.faq details[open] summary::after{content:"−";}
.faq .a{padding:0 0 18px;color:var(--ink-soft);}
.linksilo{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;}
@media(max-width:820px){.linksilo{grid-template-columns:1fr;}}
.silo-col{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:24px 24px 26px;}
.silo-col h3{font-size:1.12rem;margin-bottom:.9rem;}
.silo-col ul{list-style:none;padding:0;margin:0;display:grid;gap:.55rem;font-size:.97rem;}
.silo-col a{color:var(--ink);}
.silo-col a:hover{color:var(--pine);}
.silo-col li a::before{content:"→ ";color:var(--amber-deep);}
.section{padding:60px 0;}
.section.alt{background:var(--bone-2);}
.sec-head2{max-width:60ch;margin:0 auto 34px;text-align:center;}
.sec-head2 h2{font-size:clamp(1.7rem,3.4vw,2.5rem);margin:.5rem 0 .5rem;}
.sec-head2 p{color:var(--ink-soft);margin:0;}
.prose-page{max-width:760px;margin:0 auto;}
.prose-page h2{font-size:clamp(1.5rem,3vw,2rem);margin:2rem 0 .7rem;}
.prose-page h3{font-size:1.24rem;margin:1.4rem 0 .4rem;}
.prose-page p{margin:0 0 1.05rem;}
.prose-page ul,.prose-page ol{margin:0 0 1.1rem;padding-left:1.3rem;display:grid;gap:.5rem;}
.badge-row{display:flex;gap:10px;flex-wrap:wrap;margin-top:14px;}
.badge{font-size:.82rem;background:var(--halo);color:var(--amber-deep);padding:.35rem .8rem;border-radius:999px;font-weight:600;}